AMZN vs RCL: fair value comparison
Amazon.com, Inc. and Royal Caribbean Cruises Ltd. · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, AMZN currently sits closer to the top of our discount ranking. RCL carries the stronger quality grade. RCL carries the stronger momentum grade.
| AMZN | RCL | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $266.43 | $279.41 |
| 12-month range | $208.39–$284.02 | $265.55–$354.08 |
| Sector rank | #27 of 88 Consumer Cyclical | #29 of 88 Consumer Cyclical |
| Quality grade | C | B |
| Momentum grade | B | A |
| Leverage | Low | High |
| Margin trend | Expanding | Expanding |
| Revenue growth | Strong | Strong |
| RSI zone | Neutral | Oversold |
| 50/200-day trend | Uptrend | — |
| DCF cross-check | — | Overvalued |
| 52-week position | The top quarter | The bottom quarter |
Full single-stock breakdowns: AMZN fair value analysis · RCL fair value analysis