AMZN vs SW: fair value comparison
Amazon.com, Inc. and Smurfit Westrock Plc · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, SW currently sits closer to the top of our discount ranking. AMZN carries the stronger quality grade.
| AMZN | SW | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $266.43 | $48.29 |
| 12-month range | $208.39–$284.02 | $35.65–$47.11 |
| Sector rank | #27 of 88 Consumer Cyclical | #26 of 88 Consumer Cyclical |
| Quality grade | C | F |
| Momentum grade | B | B |
| Leverage | Low | Low |
| Margin trend | Expanding | Contracting |
| Revenue growth | Strong | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | — |
| 52-week position | The top quarter | The top quarter |
Full single-stock breakdowns: AMZN fair value analysis · SW fair value analysis