ASO vs COLM: fair value comparison
Academy Sports and Outdoors, Inc. and Columbia Sportswear Company · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, COLM currently sits closer to the top of our discount ranking.
| ASO | COLM | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $48.56 | $58.65 |
| 12-month range | $46.77–$59.87 | $49.58–$66.01 |
| Sector rank | #38 of 88 Consumer Cyclical | #37 of 88 Consumer Cyclical |
| Quality grade | D | D |
| Momentum grade | — | C |
| Leverage | Moderate | Low |
| Margin trend | Stable | — |
| Revenue growth | Modest | — |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | Mixed |
| DCF cross-check | Fairly Valued | — |
| 52-week position | The bottom quarter | The upper-middle quarter |
Full single-stock breakdowns: ASO fair value analysis · COLM fair value analysis