ASO vs ULTA: fair value comparison
Academy Sports and Outdoors, Inc. and Ulta Beauty, Inc. · Updated 2026-08-31
ASO currently screens as undervalued while ULTA screens as fairly valued. Within Consumer Cyclical, ASO currently sits closer to the top of our discount ranking. ASO carries the stronger quality grade.
| ASO | ULTA | |
|---|---|---|
| Verdict | Undervalued | Fairly valued |
| Last price | $48.56 | $517.50 |
| 12-month range | $46.77–$59.87 | $500.77–$677.00 |
| Sector rank | #38 of 88 Consumer Cyclical | #39 of 88 Consumer Cyclical |
| Quality grade | D | F |
| Leverage | Moderate | Moderate |
| Margin trend | Stable | Stable |
| Revenue growth | Modest | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | Fairly Valued | Overvalued |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: ASO fair value analysis · ULTA fair value analysis