BF-B vs CLX: fair value comparison
Brown-Forman Corporation and The Clorox Company · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, CLX currently sits closer to the top of our discount ranking. BF-B carries the stronger quality grade.
| BF-B | CLX | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $27.22 | $102.53 |
| 12-month range | $25.16–$29.72 | $87.11–$126.81 |
| Sector rank | #14 of 63 Consumer Defensive | #13 of 63 Consumer Defensive |
| Quality grade | C | D |
| Momentum grade | — | A |
| Leverage | Moderate | High |
| Margin trend | Stable | Expanding |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Undervalued | Overvalued |
| 52-week position | The lower-middle quarter | The lower-middle quarter |
Full single-stock breakdowns: BF-B fair value analysis · CLX fair value analysis