BF-B vs PEP: fair value comparison
Brown-Forman Corporation and PepsiCo, Inc. · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, BF-B currently sits closer to the top of our discount ranking. BF-B carries the stronger quality grade.
| BF-B | PEP | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $27.22 | $141.07 |
| 12-month range | $25.16–$29.72 | $139.56–$165.80 |
| Sector rank | #14 of 63 Consumer Defensive | #18 of 63 Consumer Defensive |
| Quality grade | C | F |
| Momentum grade | — | C |
| Leverage | Moderate | High |
| Margin trend | Stable | Contracting |
| Revenue growth | Declining | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Mixed |
| DCF cross-check | Undervalued | Fairly Valued |
| 52-week position | The lower-middle quarter | The bottom quarter |
Full single-stock breakdowns: BF-B fair value analysis · PEP fair value analysis