CL vs DG: fair value comparison
Colgate-Palmolive Company and Dollar General Corporation · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, DG currently sits closer to the top of our discount ranking. CL carries the stronger quality grade.
| CL | DG | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $90.75 | $122.89 |
| 12-month range | $74.98–$97.30 | $98.66–$152.62 |
| Sector rank | #33 of 63 Consumer Defensive | #32 of 63 Consumer Defensive |
| Quality grade | D | F |
| Leverage | High | High |
| Margin trend | Stable | Expanding |
| Revenue growth | Modest | Modest |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Undervalued | Undervalued |
| 52-week position | The upper-middle quarter | The lower-middle quarter |
Full single-stock breakdowns: CL fair value analysis · DG fair value analysis