CL vs KR: fair value comparison
Colgate-Palmolive Company and The Kroger Co. · Updated 2026-08-31
CL currently screens as undervalued while KR screens as fairly valued. Within Consumer Defensive, CL currently sits closer to the top of our discount ranking. CL carries the stronger quality grade.
| CL | KR | |
|---|---|---|
| Verdict | Undervalued | Fairly valued |
| Last price | $90.75 | $57.72 |
| 12-month range | $74.98–$97.30 | $57.74–$70.54 |
| Sector rank | #33 of 63 Consumer Defensive | #38 of 63 Consumer Defensive |
| Quality grade | D | F |
| Momentum grade | — | B |
| Leverage | High | High |
| Margin trend | Stable | Stable |
| Revenue growth | Modest | Declining |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Undervalued | Overvalued |
| 52-week position | The upper-middle quarter | The bottom quarter |
Full single-stock breakdowns: CL fair value analysis · KR fair value analysis