COCO vs HSY: fair value comparison
The Vita Coco Company, Inc. and The Hershey Company · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, HSY currently sits closer to the top of our discount ranking. COCO carries the stronger quality grade.
| COCO | HSY | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $63.39 | $179.05 |
| 12-month range | $36.72–$75.00 | $161.07–$235.69 |
| Sector rank | #26 of 63 Consumer Defensive | #24 of 63 Consumer Defensive |
| Quality grade | A | F |
| Leverage | Low | Moderate |
| Margin trend | Contracting | Contracting |
| Revenue growth | High | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | Overvalued | Undervalued |
| 52-week position | The upper-middle quarter | The bottom quarter |
Full single-stock breakdowns: COCO fair value analysis · HSY fair value analysis