COCO vs PG: fair value comparison
The Vita Coco Company, Inc. and The Procter & Gamble Company · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, PG currently sits closer to the top of our discount ranking. COCO carries the stronger quality grade.
| COCO | PG | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $63.39 | $143.78 |
| 12-month range | $36.72–$75.00 | $140.28–$163.51 |
| Sector rank | #26 of 63 Consumer Defensive | #21 of 63 Consumer Defensive |
| Quality grade | A | C |
| Leverage | Low | Moderate |
| Margin trend | Contracting | Stable |
| Revenue growth | High | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | Overvalued | Overvalued |
| 52-week position | The upper-middle quarter | The bottom quarter |
Full single-stock breakdowns: COCO fair value analysis · PG fair value analysis