COLM vs ULTA: fair value comparison
Columbia Sportswear Company and Ulta Beauty, Inc. · Updated 2026-08-31
COLM currently screens as undervalued while ULTA screens as fairly valued. Within Consumer Cyclical, COLM currently sits closer to the top of our discount ranking. COLM carries the stronger quality grade.
| COLM | ULTA | |
|---|---|---|
| Verdict | Undervalued | Fairly valued |
| Last price | $58.65 | $517.50 |
| 12-month range | $49.58–$66.01 | $500.77–$677.00 |
| Sector rank | #37 of 88 Consumer Cyclical | #39 of 88 Consumer Cyclical |
| Quality grade | D | F |
| Momentum grade | C | — |
| Leverage | Low | Moderate |
| Margin trend | — | Stable |
| Revenue growth | — | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | — | Overvalued |
| 52-week position | The upper-middle quarter | The bottom quarter |
Full single-stock breakdowns: COLM fair value analysis · ULTA fair value analysis