COLM vs YUM: fair value comparison
Columbia Sportswear Company and Yum! Brands, Inc. · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, YUM currently sits closer to the top of our discount ranking. YUM carries the stronger quality grade. YUM carries the stronger momentum grade.
| COLM | YUM | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $58.65 | $153.86 |
| 12-month range | $49.58–$66.01 | $138.21–$162.92 |
| Sector rank | #37 of 88 Consumer Cyclical | #35 of 88 Consumer Cyclical |
| Quality grade | D | B |
| Momentum grade | C | B |
| Leverage | Low | Low |
| Margin trend | — | Contracting |
| Revenue growth | — | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | — | Overvalued |
| 52-week position | The upper-middle quarter | The upper-middle quarter |
Full single-stock breakdowns: COLM fair value analysis · YUM fair value analysis