COST vs KR: fair value comparison
Costco Wholesale Corporation and The Kroger Co. · Updated 2026-08-31
Both currently screen as fairly valued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, KR currently sits closer to the top of our discount ranking. COST carries the stronger quality grade.
| COST | KR | |
|---|---|---|
| Verdict | Fairly valued | Fairly valued |
| Last price | $945.47 | $57.72 |
| 12-month range | $854.50–$1,011.70 | $57.74–$70.54 |
| Sector rank | #42 of 63 Consumer Defensive | #38 of 63 Consumer Defensive |
| Quality grade | C | F |
| Momentum grade | — | B |
| Leverage | Low | High |
| Margin trend | Stable | Stable |
| Revenue growth | Strong | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | Overvalued | Overvalued |
| 52-week position | The upper-middle quarter | The bottom quarter |
Full single-stock breakdowns: COST fair value analysis · KR fair value analysis