CPB vs DG: fair value comparison
The Campbell's Company and Dollar General Corporation · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, CPB currently sits closer to the top of our discount ranking.
| CPB | DG | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $23.39 | $122.89 |
| 12-month range | $20.73–$31.46 | $98.66–$152.62 |
| Sector rank | #28 of 63 Consumer Defensive | #32 of 63 Consumer Defensive |
| Quality grade | F | F |
| Momentum grade | D | — |
| Leverage | High | High |
| Margin trend | Stable | Expanding |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | Undervalued | Undervalued |
| 52-week position | The bottom quarter | The lower-middle quarter |
Full single-stock breakdowns: CPB fair value analysis · DG fair value analysis