CPB vs PG: fair value comparison
The Campbell's Company and The Procter & Gamble Company · Updated 2026-09-06
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, PG currently sits closer to the top of our discount ranking. PG carries the stronger quality grade.
| CPB | PG | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $21.38 | $146.44 |
| 12-month range | $20.73–$30.59 | $140.28–$163.51 |
| Sector rank | #25 of 64 Consumer Defensive | #24 of 64 Consumer Defensive |
| Quality grade | F | C |
| Leverage | High | Moderate |
| Margin trend | Stable | Stable |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Downtrend | — |
| DCF cross-check | Undervalued | Overvalued |
| 52-week position | The bottom quarter | The lower-middle quarter |
Full single-stock breakdowns: CPB fair value analysis · PG fair value analysis