DG vs SFM: fair value comparison
Dollar General Corporation and Sprouts Farmers Market, Inc. · Updated 2026-09-06
Both currently screen as fairly valued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, DG currently sits closer to the top of our discount ranking. SFM carries the stronger quality grade.
| DG | SFM | |
|---|---|---|
| Verdict | Fairly valued | Fairly valued |
| Last price | $133.21 | $88.81 |
| 12-month range | $98.66–$152.62 | $69.59–$107.16 |
| Sector rank | #44 of 64 Consumer Defensive | #46 of 64 Consumer Defensive |
| Quality grade | F | D |
| Leverage | High | Moderate |
| Margin trend | Expanding | Expanding |
| Revenue growth | Modest | Strong |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Uptrend |
| DCF cross-check | Undervalued | Fairly Valued |
| 52-week position | The upper-middle quarter | The upper-middle quarter |
Full single-stock breakdowns: DG fair value analysis · SFM fair value analysis