FFIN vs KEY: fair value comparison
First Financial Bankshares, Inc. and KeyCorp · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Financial Services, FFIN currently sits closer to the top of our discount ranking. KEY carries the stronger quality grade.
| FFIN | KEY | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $35.42 | $21.91 |
| 12-month range | $29.63–$35.87 | $17.54–$22.81 |
| Sector rank | #28 of 165 Financial Services | #30 of 165 Financial Services |
| Quality grade | C- | A |
| Momentum grade | — | C |
| Leverage | Low | Moderate |
| Margin trend | — | Contracting |
| Revenue growth | — | Strong |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | — |
| DCF cross-check | — | Overvalued |
| 52-week position | The top quarter | The top quarter |
Full single-stock breakdowns: FFIN fair value analysis · KEY fair value analysis