GO vs SMPL: fair value comparison
Grocery Outlet Holding Corp. and The Simply Good Foods Company · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, SMPL currently sits closer to the top of our discount ranking. SMPL carries the stronger quality grade.
| GO | SMPL | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $9.75 | $11.32 |
| 12-month range | $6.89–$18.66 | $11.32–$28.66 |
| Sector rank | #5 of 63 Consumer Defensive | #2 of 63 Consumer Defensive |
| Quality grade | F | D |
| Momentum grade | A | — |
| Leverage | High | Low |
| Margin trend | Stable | — |
| Revenue growth | Modest | — |
| RSI zone | Overbought | Neutral |
| 50/200-day trend | Mixed | Downtrend |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: GO fair value analysis · SMPL fair value analysis