GOOG vs ZD: fair value comparison
Alphabet Inc. and Ziff Davis, Inc. · Updated 2026-08-31
GOOG currently screens as overvalued while ZD screens as fairly valued. Within Communication Services, ZD currently sits closer to the top of our discount ranking. GOOG carries the stronger quality grade.
| GOOG | ZD | |
|---|---|---|
| Verdict | Overvalued | Fairly valued |
| Last price | $342.88 | $54.01 |
| 12-month range | $211.80–$383.22 | $28.01–$54.01 |
| Sector rank | #28 of 36 Communication Services | #24 of 36 Communication Services |
| Quality grade | A | C |
| Leverage | Low | Low |
| Margin trend | Expanding | Contracting |
| Revenue growth | Strong | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | Uptrend |
| DCF cross-check | Overvalued | Undervalued |
| 52-week position | The top quarter | The top quarter |
Full single-stock breakdowns: GOOG fair value analysis · ZD fair value analysis