HELE vs MAMA: fair value comparison
Helen of Troy Limited and Mama's Creations, Inc. · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, MAMA currently sits closer to the top of our ranking by discount to fair value. MAMA carries the stronger quality grade.
| HELE | MAMA | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $28.99 | $12.87 |
| 12-month range | $13.88–$30.22 | $10.03–$20.65 |
| Rank by discount to fair value | #13 of 61 Consumer Defensive | #9 of 61 Consumer Defensive |
| Quality grade | D | A |
| Leverage | Moderate | Low |
| Margin trend | Stable | Stable |
| Revenue growth | Declining | High |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | Downtrend |
| DCF cross-check | — | Overvalued |
| 52-week position | The top quarter | The lower-middle quarter |
Full single-stock breakdowns: HELE fair value analysis · MAMA fair value analysis