HNST vs SJM: fair value comparison
The Honest Company, Inc. and The J. M. Smucker Company · Updated 2026-09-06
HNST currently screens as fairly valued while SJM screens as overvalued. Within Consumer Defensive, HNST currently sits closer to the top of our discount ranking. HNST carries the stronger quality grade.
| HNST | SJM | |
|---|---|---|
| Verdict | Fairly valued | Overvalued |
| Last price | $3.67 | $126.08 |
| 12-month range | $2.50–$3.80 | $95.49–$131.42 |
| Sector rank | #48 of 64 Consumer Defensive | #53 of 64 Consumer Defensive |
| Quality grade | D | F |
| Leverage | Low | Moderate |
| Margin trend | — | Contracting |
| Revenue growth | — | Declining |
| RSI zone | Overbought | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | — | Undervalued |
| 52-week position | The top quarter | The top quarter |
Full single-stock breakdowns: HNST fair value analysis · SJM fair value analysis