HSY vs KDP: fair value comparison
The Hershey Company and Keurig Dr Pepper Inc. · Updated 2026-09-06
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, KDP currently sits closer to the top of our discount ranking. KDP carries the stronger quality grade.
| HSY | KDP | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $173.15 | $32.59 |
| 12-month range | $161.07–$235.69 | $25.69–$31.89 |
| Sector rank | #22 of 64 Consumer Defensive | #19 of 64 Consumer Defensive |
| Quality grade | F | D |
| Momentum grade | — | B |
| Leverage | Moderate | Moderate |
| Margin trend | Contracting | Contracting |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Uptrend |
| DCF cross-check | Undervalued | Overvalued |
| 52-week position | The bottom quarter | The top quarter |
Full single-stock breakdowns: HSY fair value analysis · KDP fair value analysis