HSY vs TAP: fair value comparison
The Hershey Company and Molson Coors Beverage Company · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, HSY currently sits closer to the top of our discount ranking. TAP carries the stronger quality grade.
| HSY | TAP | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $179.05 | $41.46 |
| 12-month range | $161.07–$235.69 | $39.03–$49.78 |
| Sector rank | #24 of 63 Consumer Defensive | #29 of 63 Consumer Defensive |
| Quality grade | F | C |
| Leverage | Moderate | Low |
| Margin trend | Contracting | Stable |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Undervalued | Undervalued |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: HSY fair value analysis · TAP fair value analysis