KHC vs SJM: fair value comparison
The Kraft Heinz Company and The J. M. Smucker Company · Updated 2026-08-31
Both currently screen as overvalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, KHC currently sits closer to the top of our discount ranking. KHC carries the stronger quality grade.
| KHC | SJM | |
|---|---|---|
| Verdict | Overvalued | Overvalued |
| Last price | $25.70 | $132.34 |
| 12-month range | $22.27–$26.42 | $95.49–$119.26 |
| Sector rank | #50 of 63 Consumer Defensive | #54 of 63 Consumer Defensive |
| Quality grade | D | F |
| Momentum grade | A | — |
| Leverage | Moderate | Moderate |
| Margin trend | Stable | Contracting |
| Revenue growth | Declining | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | — |
| DCF cross-check | Undervalued | Undervalued |
| 52-week position | The top quarter | The top quarter |
Full single-stock breakdowns: KHC fair value analysis · SJM fair value analysis