KO vs SFM: fair value comparison
The Coca-Cola Company and Sprouts Farmers Market, Inc. · Updated 2026-08-31
KO currently screens as overvalued while SFM screens as fairly valued. Within Consumer Defensive, SFM currently sits closer to the top of our discount ranking.
| KO | SFM | |
|---|---|---|
| Verdict | Overvalued | Fairly valued |
| Last price | $89.66 | $88.81 |
| 12-month range | $67.97–$87.59 | $69.59–$138.64 |
| Sector rank | #47 of 63 Consumer Defensive | #45 of 63 Consumer Defensive |
| Quality grade | D | D |
| Leverage | High | Moderate |
| Margin trend | Stable | Expanding |
| Revenue growth | Modest | Strong |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Uptrend |
| DCF cross-check | — | Fairly Valued |
| 52-week position | The top quarter | The lower-middle quarter |
Full single-stock breakdowns: KO fair value analysis · SFM fair value analysis