RCL vs SW: fair value comparison
Royal Caribbean Cruises Ltd. and Smurfit Westrock Plc · Updated 2026-08-31
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, SW currently sits closer to the top of our discount ranking. RCL carries the stronger quality grade. RCL carries the stronger momentum grade.
| RCL | SW | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $279.41 | $48.29 |
| 12-month range | $265.55–$354.08 | $35.65–$47.11 |
| Sector rank | #29 of 88 Consumer Cyclical | #26 of 88 Consumer Cyclical |
| Quality grade | B | F |
| Momentum grade | A | B |
| Leverage | High | Low |
| Margin trend | Expanding | Contracting |
| Revenue growth | Strong | Modest |
| RSI zone | Oversold | Neutral |
| DCF cross-check | Overvalued | — |
| 52-week position | The bottom quarter | The top quarter |
Full single-stock breakdowns: RCL fair value analysis · SW fair value analysis