SJM vs VITL: fair value comparison
The J. M. Smucker Company and Vital Farms, Inc. · Updated 2026-08-31
Both currently screen as overvalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, SJM currently sits closer to the top of our discount ranking. VITL carries the stronger quality grade.
| SJM | VITL | |
|---|---|---|
| Verdict | Overvalued | Overvalued |
| Last price | $132.34 | $12.79 |
| 12-month range | $95.49–$119.26 | $10.07–$51.90 |
| Sector rank | #54 of 63 Consumer Defensive | #61 of 63 Consumer Defensive |
| Quality grade | F | D |
| Momentum grade | — | B |
| Leverage | Moderate | Low |
| Margin trend | Contracting | — |
| Revenue growth | Declining | — |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Mixed |
| DCF cross-check | Undervalued | — |
| 52-week position | The top quarter | The bottom quarter |
Full single-stock breakdowns: SJM fair value analysis · VITL fair value analysis