ITV Selects Akamai TrafficPeak to Optimize World Cup Streaming

manilatimes.net · 2026-09-10

ITV deployed Akamai TrafficPeak powered by Hydrolix to help safeguard its ITVX live-streaming architecture during the World Cup.Subsecond log ingestion eliminated 5- to 15-minute telemetry delays, enabling instant issue resolution and protecting ad revenues.Running on Akamai Cloud provided scalable, cost-effective observability and operational efficiency. LONDON, Sept. 10, 2026 (GLOBE NEWSWIRE) -- To help eliminate the costly telemetry delays that threaten live-streaming operations during massive sporting events, ITV, the UK’s largest commercial broadcaster, used Akamai (NASDAQ: AKAM) TrafficPeak powered by Hydrolix to help safeguard its World Cup 2026 broadcasts. By running TrafficPeak on Akamai Cloud, ITV overcame traditional log latency gaps of 5 to 15 minutes, gaining the real-time observability across its multi-CDN environment required to instantly isolate network bottlenecks and protect critical ad revenues on its ITVX streaming service.

TickrTrends take: Akamai's selection by ITV to optimize World Cup streaming demonstrates continued adoption of its core content delivery and optimization services among major media broadcasters. With the company trading at a fairly valued assessment according to TickrTrends, investors should monitor whether such high-profile deployments translate into meaningful revenue contribution and margin expansion in coming quarters. The streaming optimization market remains competitive, so execution on customer deployments and the ability to expand services beyond initial engagements will be key factors to observe.

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