Over half of Americans say social media posts have influenced their voting decisions during election season, according to new Sprout Social research

manilatimes.net · 2026-10-06

The Q3 2026 Pulse Survey finds 55% of U.S. voters say seeing a social media post has informed (28%) or changed (27%) their opinion on who to vote for50% of Americans follow at least one politician on social, and 33% say seeing their posts directly makes them seem more approachableAt the same time, 80% are worried about encountering AI-generated deepfakes of political candidates during voting season CHICAGO, Oct. 06, 2026 (GLOBE NEWSWIRE) -- Ahead of the 2026 midterms, new research reveals social media has become an increasingly influential factor in elections, particularly for younger voters. According to Sprout Social's Q3 2026 Pulse Survey, 55% of Americans say a social media post has informed or changed their opinion on who to vote for. Among Gen Z, that number rises to 79%, and nearly half (48%) say a social post has changed their opinion outright.

TickrTrends take: Sprout Social operates in a market where social media's influence on consumer behavior, including voting decisions, demonstrates the growing importance of digital engagement platforms to businesses and political campaigns alike. As TickrTrends currently rates SPT as undervalued, investors monitoring the Technology sector should consider how research highlighting social media's impact on major decisions could validate the strategic value of platforms that help organizations manage and measure their social presence. The company's positioning in this expanding market segment may warrant attention from those seeking exposure to the digital influence space at current valuations.

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