Sprout Social: consumers plan to spend less this holiday season and turn to social for entire shopping journey

retailtimes.co.uk · 2026-09-22

According to new research from Sprout Social (NASDAQ: SPT), a leading AI-powered Social Intelligence platform, holiday shoppers are taking a more intentional

TickrTrends take: SPT operates in the Technology sector where companies facilitating consumer engagement and commerce through social platforms benefit from shifts in shopping behavior. The headline's indication that consumers are turning to social media for their entire shopping journey aligns with the core value proposition of Sprout Social's platform, which helps brands manage and monetize their social presence. TickrTrends currently rates SPT as undervalued, suggesting that investors monitoring the company should track whether this consumer shift toward social shopping translates into increased platform adoption and customer spending on Sprout Social's tools.

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