Switch to Verizon and get the new iPhone 18 Pro now. No trade-in needed. And get the latest iPhone every year.

manilatimes.net · 2026-09-11

With no upgrade fees, no activation fees and cash back in Verizon Dollars just for being a customer, the choice is simple

TickrTrends take: Verizon's promotional strategy of offering new flagship iPhones without trade-in requirements and annual upgrade programs reflects an intensifying competitive effort to acquire and retain customers in a saturated wireless market. Given TickrTrends' current overvalued assessment, investors should monitor whether such aggressive customer acquisition costs and device subsidies will pressure margins and cash flow in coming quarters. The Communication Services sector typically sees promotional intensity during peak upgrade cycles, making it important to track whether these marketing investments translate into meaningful revenue growth that justifies current valuation levels.

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