AMZN vs AVY: fair value comparison
Amazon.com, Inc. and Avery Dennison Corporation · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, AMZN currently sits closer to the top of our ranking by discount to fair value.
| AMZN | AVY | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $262.43 | $167.82 |
| 12-month range | $198.79–$284.02 | $153.01–$197.45 |
| Rank by discount to fair value | #26 of 85 Consumer Cyclical | #31 of 85 Consumer Cyclical |
| Quality grade | D | D |
| Leverage | Low | High |
| Margin trend | Expanding | Stable |
| Revenue growth | Strong | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | — |
| DCF cross-check | — | Overvalued |
| 52-week position | The upper-middle quarter | The lower-middle quarter |
Full single-stock breakdowns: AMZN fair value analysis · AVY fair value analysis