Amazon.com, Inc. (AMZN) fair value analysis

S&P 500 & Nasdaq · Updated 2026-09-07

Amazon.com, Inc. operates as an e-commerce and cloud computing company that sells a wide range of products directly to consumers and provides a marketplace platform for third-party sellers. The company operates globally and also provides web services infrastructure, digital streaming, and various other technology-enabled services across North America, Europe, Asia-Pacific, and other international markets.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, AMZN is trading at more than a 25% discount to estimated fair value.

AMZN currently ranks #28 of 88 Consumer Cyclical stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $258.51
Sector: Consumer Cyclical
12-month range: $208.39–$284.02

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: C
Leverage: Low
Margin trend: Expanding
Revenue growth: Strong
RSI zone: Neutral
50/200-day trend: Uptrend
52-week position: The upper-middle quarter of its range

What our data shows for AMZN

Our model validated 13 trailing price-to-earnings windows for AMZN, built from quarterly earnings records.
Shares are trading in the middle of their 12-month price range of $208.39–$284.02.
The 14-day relative strength index sits at a neutral 41.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for AMZN
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent AMZN news

TickrTrends' derived news-sentiment signal for AMZN is currently mixed, computed from recent coverage.

Amazon accused of firing pregnant workers who sought chairs, breaks and other accommodations: lawsuit (video.foxbusiness.com, 2026-09-08)
Bernie Sanders Wants to Ban Superintelligence. What It Means for Microsoft and Amazon (finance.yahoo.com, 2026-09-07)
TickrTrends take: Amazon operates in the Consumer Cyclical sector and currently trades at an undervalued valuation according to TickrTrends. Potential regulatory scrutiny on artificial intelligence development, as indicated by policy discussions around superintelligence restrictions, could create uncertainty around the company's investments in AI infrastructure and cloud computing services. Investors focused on valuation metrics should monitor how regulatory developments might affect Amazon's long-term capital allocation in advanced AI technologies and whether such constraints could influence the company's competitive positioning in cloud services.
Bernie Sanders Wants to Ban Superintelligence. What It Means for Microsoft and Amazon (insidermonkey.com, 2026-09-07)
TickrTrends take: The headline reflects ongoing regulatory scrutiny of large technology companies' artificial intelligence investments, a factor that could influence Amazon's operational costs and competitive positioning in AI development. Given TickrTrends' current undervalued assessment of Amazon, investors should monitor whether proposed superintelligence restrictions materialize into policy, as such regulations could affect the company's cloud computing and AI service revenue streams. For a Consumer Cyclical sector company like Amazon, regulatory developments around AI capabilities represent an important variable in evaluating whether current valuation levels accurately reflect future earnings potential.

What people are saying

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TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — TickrTrends' derived indicators for AMZN showed a change this week with momentum moving from a B rating to none. The stock, which operates in the Consumer Cyclical sector, maintains a current valuation verdict of Undervalued according to TickrTrends' assessment.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is AMZN stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), AMZN is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is AMZN's TickrTrends verdict?

AMZN's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does AMZN compare to other Consumer Cyclical stocks?

AMZN ranks #28 of 88 Consumer Cyclical stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is AMZN overbought or oversold?

AMZN's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Consumer Cyclical fair-value coverage →

Head-to-head comparisons

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