AAPL vs AMZN: fair value comparison
Apple Inc. and Amazon.com, Inc. · Updated 2026-10-19
AAPL currently screens as overvalued while AMZN screens as undervalued. AAPL carries the stronger quality grade.
| AAPL | AMZN | |
|---|---|---|
| Verdict | Overvalued | Undervalued |
| Last price | $336.64 | $262.43 |
| 12-month range | $246.63–$343.46 | $198.79–$284.02 |
| Rank by discount to fair value | #120 of 181 Technology | #26 of 85 Consumer Cyclical |
| Quality grade | B | D |
| Leverage | Moderate | Low |
| Margin trend | Expanding | Expanding |
| Revenue growth | Modest | Strong |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | Uptrend |
| 52-week position | The top quarter | The upper-middle quarter |
Full single-stock breakdowns: AAPL fair value analysis · AMZN fair value analysis