BBY vs ULTA: fair value comparison
Best Buy Co., Inc. and Ulta Beauty, Inc. · Updated 2026-10-19
Both currently screen as fairly valued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, ULTA currently sits closer to the top of our ranking by discount to fair value. ULTA carries the stronger quality grade.
| BBY | ULTA | |
|---|---|---|
| Verdict | Fairly valued | Fairly valued |
| Last price | $87.01 | $570.37 |
| 12-month range | $55.52–$94.83 | $450.75–$706.82 |
| Rank by discount to fair value | #53 of 85 Consumer Cyclical | #50 of 85 Consumer Cyclical |
| Quality grade | F | D |
| Leverage | Moderate | Moderate |
| Margin trend | Stable | Stable |
| Revenue growth | Modest | Modest |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Overvalued | Overvalued |
| 52-week position | The top quarter | The lower-middle quarter |
Full single-stock breakdowns: BBY fair value analysis · ULTA fair value analysis