BF-B vs HELE: fair value comparison
Brown-Forman Corporation and Helen of Troy Limited · Updated 2026-09-07
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, BF-B currently sits closer to the top of our discount ranking. BF-B carries the stronger quality grade.
| BF-B | HELE | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $26.73 | $29.03 |
| 12-month range | $25.16–$29.72 | $14.49–$29.34 |
| Sector rank | #14 of 64 Consumer Defensive | #15 of 64 Consumer Defensive |
| Quality grade | C | D |
| Leverage | Moderate | Moderate |
| Margin trend | Stable | — |
| Revenue growth | Declining | — |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Uptrend |
| DCF cross-check | Undervalued | — |
| 52-week position | The lower-middle quarter | The top quarter |
Full single-stock breakdowns: BF-B fair value analysis · HELE fair value analysis