Brown-Forman Corporation (BF-B) fair value analysis

S&P 500 · Updated 2026-09-07

Brown-Forman Corporation is a spirits and wine producer that manufactures and distributes alcoholic beverages including whiskey, vodka, rum, tequila, wine, and other products. The company operates globally with significant operations in North America, Europe, and other international markets.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, BF-B is trading at more than a 25% discount to estimated fair value.

BF-B currently ranks #14 of 64 Consumer Defensive stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $26.73
Sector: Consumer Defensive
12-month range: $25.16–$29.72

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: C
Leverage: Moderate
Margin trend: Stable
Revenue growth: Declining
RSI zone: Neutral
52-week position: The lower-middle quarter of its range
DCF cross-check: Undervalued

What our data shows for BF-B

Our model validated 17 trailing price-to-earnings windows for BF-B, built from quarterly earnings records.
Shares are trading in the middle of their 12-month price range of $25.16–$29.72.
The 14-day relative strength index sits at a neutral 42.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for BF-B
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent BF-B news

TickrTrends' derived news-sentiment signal for BF-B is currently leaning positive, computed from recent coverage.

Brown-Forman (BF-B) Struggles with Weak Spirits Demand and Canada Headwinds (insidermonkey.com, 2026-09-03)
TickrTrends take: Brown-Forman's operational challenges in spirits demand and the Canadian market represent headwinds that could pressure near-term earnings, which valuation investors should monitor against TickrTrends' current undervalued assessment. For investors focused on valuation metrics, the key question is whether current pricing adequately reflects these specific market pressures or if they represent temporary cyclical challenges within the Consumer Defensive sector. Tracking how management addresses demand softness and regional exposure will be critical to determining whether the undervaluation thesis holds or warrants reassessment.
Brown-Forman Q1: Decent Cash Yield, Uninspiring Growth Prospects (NYSE:BF.B) (seekingalpha.com, 2026-09-02)
TickrTrends take: Brown-Forman's Q1 results demonstrate cash generation capabilities that support its dividend, which aligns with TickrTrends' undervalued assessment for a mature Consumer Defensive company. However, the uninspiring growth prospects noted in the earnings report suggest that investors should monitor whether management can accelerate top-line expansion, as modest growth rates could limit multiple expansion potential. For valuation-focused readers, the key consideration is whether the current undervalued status adequately compensates for limited growth visibility, particularly in a sector where dividend sustainability and modest price appreciation typically define returns.

What people are saying

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TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — No material change this week: the verdict, bands and grades all held steady.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is BF-B stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), BF-B is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is BF-B's TickrTrends verdict?

BF-B's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does BF-B compare to other Consumer Defensive stocks?

BF-B ranks #14 of 64 Consumer Defensive stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is BF-B overbought or oversold?

BF-B's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Consumer Defensive fair-value coverage →

Head-to-head comparisons

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