Brown-Forman Corporation (BF-B) fair value analysis
S&P 500 · Updated 2026-10-19
BF-B price how computed
Forward Fair Value verdict
UndervaluedBF-B is trading at a 10–25% discount to estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $26.39
- Sector
- Consumer Defensive
- 12-month range
- $22.80–$30.88
- Market cap
- $13.3B
- From 52-week high
- -14.5%
- Shares outstanding
- 502M
- Rank in Consumer Defensive by discount to fair value
- #16 of 61
Last price is our 2026-10-19 weekly price; the chart runs through 2026-10-16.
Brown-Forman Corporation is a spirits and wine producer that manufactures and distributes alcoholic beverages including whiskey, vodka, rum, tequila, wine, and other products. The company operates globally with significant operations in North America, Europe, and other international markets.
BF-B currently ranks #16 of 61 Consumer Defensive stocks by discount to fair value. It has screened as Undervalued for 14 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $13.3B
- P/E (trailing)
- 17x
- Revenue (TTM)
- $3.92B
- Net margin
- 18.4%
- EPS (TTM)
- $1.55
- Gross margin
- 60.3%
- Debt / equity
- 0.62
- Revenue growth (3-yr avg)
- -5.9%
- Shares outstanding
- 502M
Derived indicators how computed
- Quality grade
- B
- Margin trend
- Expanding
- 52-week position
- The lower-middle quarter of its range
- DCF cross-check
- Overvalued
Technicals how computed
- RSI (14-day)
- 72 · overbought
- 50-day average
- $27.05
- 200-day average
- $26.92
- Moving-average state
- 50-day above 200-day (golden cross state); price between the averages
- Momentum score
- 89 · grade A
- Positive weeks (of 12)
- 3
Dividends how computed
- Paid, last 12 months
- $0.92 per share (4 payments)
- Yield on last price
- 3.50%
- Consecutive years of increases
- 3
- Last ex-dividend date
- 2026-09-03
- Last payment date
- 2026-10-01
Earnings how computed
- Last 8 quarters vs consensus
- 4 beat, 4 missed
- Quarter by quarter
- 2026-07 ▲ beat (+2.7%)
2026-04 ▼ miss (-62.5%)
2026-01 ▲ beat (+23.4%)
2025-10 ▼ miss (-2.1%)
2025-07 ▼ miss (-2.7%)
2025-04 ▼ miss (-8.8%)
2025-01 ▲ beat (+23.9%)
2024-10 ▲ beat (+12.2%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 2 buy · 12 hold · 4 sell (18 analysts)
- Consensus lean
- Hold-leaning
- Consensus price target
- $28.3
- Target vs last price
- +7.2%
What our data shows for BF-B
- Our model validated 17 trailing price-to-earnings windows for BF-B, built from quarterly earnings records.
- Shares are trading in the middle of their 12-month price range of $22.80–$30.88.
- The 14-day relative strength index sits at an overbought 72.
- 3 of the last 12 weekly snapshots showed positive price momentum.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for BF-B
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent BF-B news
TickrTrends' derived news-sentiment signal for BF-B is currently leaning positive, computed from recent coverage.
- Brown-Forman’s Dividend Growth Depends on a Recovery that Has Yet to Materialize (insidermonkey.com, 2026-10-15)
TickrTrends take: Brown-Forman operates in the Consumer Defensive sector, which typically appeals to value investors seeking stable cash flows and dividends. TickrTrends currently rates the stock as undervalued, suggesting the market price may not fully reflect the company's underlying value, though the recent headline indicates that expected dividend growth remains contingent on business performance improvements that have not yet occurred. For valuation-focused investors, monitoring when and whether Brown-Forman's recovery materializes will be important for assessing whether the current undervalued assessment remains justified or requires reassessment. - Brown-Forman (BF.B) Completes $500 Million Notes Offering to Fund Corporate Initiatives (gurufocus.com, 2026-09-22)
TickrTrends take: Brown-Forman's $500 million notes offering provides capital for corporate initiatives while the stock currently trades at an undervalued level according to TickrTrends analysis. As a Consumer Defensive sector company, the firm's ability to deploy this capital efficiently toward growth or shareholder returns will be relevant to monitoring whether the current undervaluation represents a genuine opportunity or reflects market concerns about capital allocation. Investors focused on valuation should track how management deploys these funds and whether the company's financial metrics improve relative to sector peers in coming quarters. - Brown-Forman Corporation at Barclays Global Consumer Staples Conference Transcript (gurufocus.com, 2026-09-10)
TickrTrends take: Brown-Forman Corporation's participation in the Barclays Global Consumer Staples Conference provides an opportunity for investors to assess whether management commentary supports TickrTrends' current undervalued assessment of BF-B. As a Consumer Defensive sector company, the stock's valuation relative to its fundamentals and industry peers warrants attention to any forward-looking guidance or operational updates shared at the conference. Investors monitoring the undervalued designation should consider how management's statements on brand performance, pricing power, and market conditions align with the valuation metrics driving the current verdict.
More BF-B news
- Brown-Forman Corporation (BF.B) Presents at Barclays 19th Annual Global Consumer Staples Conference Transcript (seekingalpha.com, 2026-09-09)
What people are saying
Follow the BF-B conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — TickrTrends' derived indicators for BF-B showed notable shifts this week within the Consumer Defensive sector. Momentum upgraded from none to A, while the Relative Strength Index zone moved from neutral to overbought. The current valuation verdict remains Undervalued.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — TickrTrends' derived indicators for BF-B showed a decline in sector positioning this week, with the stock's sector discount rank moving from 20th to 25th place among Consumer Defensive companies. Despite this shift downward in relative valuation ranking, the current valuation verdict remains Undervalued according to TickrTrends' assessment.
- 2026-09-21 — TickrTrends' derived indicators for BF-B show that the stock's sector discount rank declined from number 12 to number 20 this week, indicating a relative weakening in its valuation position within the Consumer Defensive sector. Despite this shift, the current valuation verdict remains Undervalued. The stock's relative standing compared to other Consumer Defensive sector stocks has moved further down the ranking over the past week.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is BF-B stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), BF-B is trading at a 10–25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.
What is BF-B's TickrTrends verdict?
BF-B's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.
How does BF-B compare to other Consumer Defensive stocks?
BF-B ranks #16 of 61 Consumer Defensive stocks in TickrTrends' coverage by discount to fair value.
Is BF-B overbought or oversold?
BF-B's 14-day RSI is in the overbought zone on TickrTrends' latest weekly data.
Does BF-B pay a dividend?
Yes. BF-B paid $0.92 per share over the last twelve months (4 payments), a 3.50% yield on TickrTrends' last price, and has raised the annual total for 3 consecutive years. The last ex-dividend date was 2026-09-03.
Does BF-B usually beat earnings estimates?
Over its last 8 reported quarters BF-B beat the consensus estimate 4 times and missed 4 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about BF-B?
Of 18 analysts covering BF-B, 2 rate it a buy, 12 a hold and 4 a sell - hold-leaning, with a consensus price target of $28.3 (+7.2% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
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