BF-B vs COST: fair value comparison
Brown-Forman Corporation and Costco Wholesale Corporation · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, BF-B currently sits closer to the top of our ranking by discount to fair value. BF-B carries the stronger quality grade.
| BF-B | COST | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $26.39 | $946.92 |
| 12-month range | $22.80–$30.88 | $850.00–$1,094.32 |
| Rank by discount to fair value | #16 of 61 Consumer Defensive | #19 of 61 Consumer Defensive |
| Quality grade | B | C |
| Momentum grade | A | A |
| Leverage | Moderate | Low |
| Margin trend | Expanding | Expanding |
| Revenue growth | Declining | Strong |
| RSI zone | Overbought | Overbought |
| 50/200-day trend | — | Mixed |
| DCF cross-check | Overvalued | — |
| 52-week position | The lower-middle quarter | The lower-middle quarter |
Full single-stock breakdowns: BF-B fair value analysis · COST fair value analysis