Church & Dwight Co., Inc. (CHD) fair value analysis

S&P 500 · Updated 2026-09-07

Church & Dwight Co., Inc. manufactures and markets a range of consumer products including baking soda, laundry detergents, personal care items, and other household brands across multiple categories. The company operates primarily in the United States and also maintains a presence in international markets through its various subsidiaries and product lines.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, CHD is trading at a 10–25% discount to estimated fair value.

CHD currently ranks #23 of 64 Consumer Defensive stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $98.55
Sector: Consumer Defensive
12-month range: $82.64–$103.95

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: C
Leverage: Moderate
Margin trend: Stable
Revenue growth: Modest
RSI zone: Neutral
52-week position: The upper-middle quarter of its range
DCF cross-check: Overvalued

What our data shows for CHD

Our model validated 17 trailing price-to-earnings windows for CHD, built from quarterly earnings records.
Shares are trading in the upper third of their 12-month price range of $82.64–$103.95.
The 14-day relative strength index sits at a neutral 34.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for CHD
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent CHD news

TickrTrends' derived news-sentiment signal for CHD is currently leaning positive, computed from recent coverage.

4 Battle-Tested Consumer Staples Stocks That Keep Raising Their Dividends (finance.yahoo.com, 2026-08-31)
TickrTrends take: CHD is included among consumer staples stocks recognized for consistent dividend growth, which aligns with the company's positioning within the Consumer Defensive sector where such practices are common. TickrTrends currently assigns an Undervalued verdict to CHD, suggesting the market may not be fully pricing in the value associated with its dividend-raising track record. Investors focused on valuation metrics should monitor whether CHD's current assessment persists as the market reassesses defensive consumer stocks in different interest rate environments.
Church & Dwight EVP Sells 15,375 Shares for $1.6 Million -- Should Investors Beware? (finance.yahoo.com, 2026-08-26)
TickrTrends take: An executive sale at Church & Dwight represents normal portfolio management activity, though such transactions warrant attention from valuation-conscious investors monitoring insider behavior. TickrTrends currently assesses CHD as undervalued within the Consumer Defensive sector, making insider selling patterns worth tracking alongside fundamental metrics to confirm whether the undervaluation thesis remains intact. Investors focused on valuation should monitor whether similar executive transactions continue or accelerate, as patterns of insider selling can signal management confidence levels independent of current price assessments.
Church & Dwight Stock Outlook: Is Wall Street Bullish or Bearish? (finance.yahoo.com, 2026-08-19)
TickrTrends take: Church & Dwight operates in the Consumer Defensive sector, which typically attracts investors seeking stable cash flows and defensive characteristics during economic uncertainty. With TickrTrends' current valuation assessment indicating the stock is undervalued, investors focused on valuation metrics should monitor whether Wall Street sentiment aligns with or diverges from this assessment, as analyst positioning could influence how the market reprices the company's shares. The interplay between institutional analyst views and the current undervaluation signal presents a key data point for tracking potential shifts in the stock's valuation trajectory.

What people are saying

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TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — No material change this week: the verdict, bands and grades all held steady.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is CHD stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), CHD is trading at a 10–25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is CHD's TickrTrends verdict?

CHD's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does CHD compare to other Consumer Defensive stocks?

CHD ranks #23 of 64 Consumer Defensive stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is CHD overbought or oversold?

CHD's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Consumer Defensive fair-value coverage →

Head-to-head comparisons

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