Colgate-Palmolive Company (CL) fair value analysis

S&P 500 · Updated 2026-09-07

Colgate-Palmolive Company manufactures and sells consumer products including toothpaste, toothbrushes, mouthwash, and other oral care items, as well as personal care products such as soaps and body washes, and pet nutrition products. The company operates globally across North America, Latin America, Europe, Asia, Africa, and the Middle East.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, CL is trading at a 10–25% discount to estimated fair value.

CL currently ranks #33 of 64 Consumer Defensive stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $88.77
Sector: Consumer Defensive
12-month range: $74.98–$97.30

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: D
Leverage: High
Margin trend: Stable
Revenue growth: Modest
RSI zone: Neutral
52-week position: The upper-middle quarter of its range
DCF cross-check: Undervalued

What our data shows for CL

Our model validated 17 trailing price-to-earnings windows for CL, built from quarterly earnings records.
Shares are trading in the middle of their 12-month price range of $74.98–$97.30.
The 14-day relative strength index sits at a neutral 34.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for CL
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent CL news

TickrTrends' derived news-sentiment signal for CL is currently leaning positive, computed from recent coverage.

The S&P 100 ETF Just Dumped Nike and Colgate for 4 AI Stocks. Here’s What That Means for Your Portfolio (finance.yahoo.com, 2026-09-07)
TickrTrends take: The rebalancing of major equity indices away from traditional consumer defensive holdings like Colgate signals a market rotation toward artificial intelligence investments, which may affect valuations across the Consumer Defensive sector. TickrTrends currently assesses CL as undervalued, suggesting that continued capital flows toward AI-focused equities could create pricing disparities within defensive stocks that merit observation for valuation-conscious investors. The divergence between index weightings and fundamental valuations in this sector warrants monitoring to determine whether undervaluation assessments will hold as sector preferences shift.
Nike (NKE) Loses $220B and Its S&P 100 Spot to Tech (financefeeds.com, 2026-09-07)
TickrTrends take: Nike's loss of market capitalization and its removal from the S&P 100 index reflects significant investor concerns about the athletic apparel company's competitive position and growth prospects. In the Consumer Defensive sector, where Nike operates, such a sharp revaluation can create divergences between market sentiment and underlying fundamentals that valuation metrics track. Given TickrTrends' current assessment of undervaluation, investors focused on valuation should monitor whether Nike's operational performance and cash flows justify a potential recovery, or whether the market's repricing reflects structural challenges in the sector.
3 All-Weather Dividend Stocks That Keep Writing Bigger Checks (flipboard.com, 2026-09-04)
TickrTrends take: CL is identified as undervalued according to TickrTrends' current valuation analysis within the Consumer Defensive sector. The inclusion of CL in commentary about dividend stocks with growing payouts suggests the market may be overlooking the value proposition offered by companies in this category that combine defensive characteristics with expanding shareholder distributions. Investors focused on valuation metrics should monitor whether CL's dividend growth trajectory and defensive sector positioning continue to support the undervalued assessment.

What people are saying

Follow the CL conversation: Stocktwits · Reddit · X

TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — No material change this week: the verdict, bands and grades all held steady.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is CL stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), CL is trading at a 10–25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is CL's TickrTrends verdict?

CL's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does CL compare to other Consumer Defensive stocks?

CL ranks #33 of 64 Consumer Defensive stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is CL overbought or oversold?

CL's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Consumer Defensive fair-value coverage →

Head-to-head comparisons

CL vs ANDE · CL vs APEI · CL vs CENTA · CL vs COCO · CL vs GIS