The Clorox Company (CLX) fair value analysis
S&P 500 · Updated 2026-10-19
CLX price how computed
Forward Fair Value verdict
UndervaluedCLX is trading at more than a 25% discount to estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $83.80
- Sector
- Consumer Defensive
- 12-month range
- $80.41–$127.16
- Market cap
- $10.1B
- From 52-week high
- -34.1%
- Shares outstanding
- 121M
- Rank in Consumer Defensive by discount to fair value
- #52 of 61
Last price is our 2026-10-19 weekly price; the chart runs through 2026-10-16.
The Clorox Company manufactures and sells cleaning products, disinfectants, and other household and professional items under brands including Clorox, Lysol, Pine-Sol, and Glad. The company operates globally with a significant presence in the United States and serves retail, commercial, and industrial customers worldwide.
CLX currently ranks #52 of 61 Consumer Defensive stocks by discount to fair value. It has screened as Undervalued for 14 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $10.1B
- P/E (trailing)
- 15x
- Revenue (TTM)
- $6.72B
- Net margin
- 8.7%
- EPS (TTM)
- $5.54
- Gross margin
- 41.3%
- Debt / equity
- 61.33
- Revenue growth (3-yr avg)
- 13.5%
- Shares outstanding
- 121M
Derived indicators how computed
- Quality grade
- D
- Margin trend
- Contracting
- 52-week position
- The bottom quarter of its range
- DCF cross-check
- Overvalued
Technicals how computed
- RSI (14-day)
- 57 · neutral
- 50-day average
- $92.48
- 200-day average
- $100.63
- Moving-average state
- 50-day below 200-day (death cross state); price below both averages
Dividends how computed
- Paid, last 12 months
- $3.73 per share (3 payments)
- Yield on last price
- 4.45%
- Consecutive years of increases
- 25
- Next ex-dividend date
- 2026-10-28
- Last payment date
- 2026-08-28
Earnings how computed
- Next earnings report
- 2026-11-02 (post-market)
- Last 8 quarters vs consensus
- 6 beat, 2 missed
- Quarter by quarter
- 2026-06 ▲ beat (+1.2%)
2026-03 ▲ beat (+6.5%)
2025-12 ▼ miss (-2.8%)
2025-09 ▲ beat (+9.0%)
2025-06 ▲ beat (+29.9%)
2025-03 ▼ miss (-7.1%)
2024-12 ▲ beat (+10.7%)
2024-09 ▲ beat (+33.8%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 1 buy · 14 hold · 4 sell (19 analysts)
- Consensus lean
- Hold-leaning
- Consensus price target
- $97.2
- Target vs last price
- +16.0%
What our data shows for CLX
- Our model validated 17 trailing price-to-earnings windows for CLX, built from quarterly earnings records.
- Shares are trading in the lower third of their 12-month price range of $80.41–$127.16.
- The 14-day relative strength index sits at a neutral 57.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for CLX
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent CLX news
TickrTrends' derived news-sentiment signal for CLX is currently leaning positive, computed from recent coverage.
- Clorox’s 5.8% Dividend Yield: Bargain or Warning Sign? (insidermonkey.com, 2026-10-17)
TickrTrends take: Clorox's elevated dividend yield reflects the market's current pricing of the company relative to its earnings and cash flow, which aligns with TickrTrends' undervalued assessment for a Consumer Defensive holding. Investors focused on valuation metrics should monitor whether the company maintains its dividend payout capacity and operating margins, as these fundamentals will determine whether the yield represents sustainable income or signals underlying business pressure. The gap between market price and intrinsic value in this defensive sector name warrants tracking of quarterly earnings trends and competitive positioning in household products. - The Clorox Company (CLX): Capitalizing on Volatility to Sell and Repurchase at New Lows (insidermonkey.com, 2026-10-05)
TickrTrends take: The Clorox Company operates in the Consumer Defensive sector, which typically attracts investors seeking stability during market uncertainty. TickrTrends currently rates CLX as undervalued, and the company's strategy of repurchasing shares at lower price points aligns with management's confidence in the stock's intrinsic value relative to its current market price. Investors focused on valuation metrics should monitor whether this buyback activity continues and at what price levels, as share repurchases can indicate management's assessment of whether the stock trades below fair value. - Clorox Has Some Great Brands. Is its Stock a Good Value? (insidermonkey.com, 2026-10-03)
TickrTrends take: Clorox operates in the Consumer Defensive sector, where TickrTrends' current analysis indicates the stock is undervalued relative to its fundamentals. The company's portfolio of established brands represents a significant asset base that valuations investors monitor when assessing whether market pricing reflects the strength of these competitive advantages. For those focused on valuation metrics, the question of whether CLX's current price adequately captures the earnings power of its brand portfolio remains a key consideration in determining entry points.
More CLX news
- Clorox: The 6% Yield And Bargain Valuation Can't Fix A Slow Recovery (NYSE:CLX) (seekingalpha.com, 2026-09-28)
What people are saying
Follow the CLX conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — TickrTrends' derived indicators for CLX showed a shift this week as the RSI zone moved from oversold to neutral territory. The current valuation verdict remains Undervalued. This movement suggests a change in the momentum dynamics for the Consumer Defensive sector during the week.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-21 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is CLX stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), CLX is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.
What is CLX's TickrTrends verdict?
CLX's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.
How does CLX compare to other Consumer Defensive stocks?
CLX ranks #52 of 61 Consumer Defensive stocks in TickrTrends' coverage by discount to fair value.
Is CLX overbought or oversold?
CLX's 14-day RSI is in neutral territory - neither overbought nor oversold.
Does CLX pay a dividend?
Yes. CLX paid $3.73 per share over the last twelve months (3 payments), a 4.45% yield on TickrTrends' last price, and has raised the annual total for 25 consecutive years. The next ex-dividend date on file is 2026-10-28.
When does CLX report earnings next?
CLX's next earnings report is scheduled for 2026-11-02 (post-market), per the published earnings calendar.
Does CLX usually beat earnings estimates?
Over its last 8 reported quarters CLX beat the consensus estimate 6 times and missed 2 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about CLX?
Of 19 analysts covering CLX, 1 rate it a buy, 14 a hold and 4 a sell - hold-leaning, with a consensus price target of $97.2 (+16.0% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
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