The Clorox Company (CLX) fair value analysis
S&P 500 · Updated 2026-09-07
The Clorox Company manufactures and sells cleaning products, disinfectants, and other household and professional items under brands including Clorox, Lysol, Pine-Sol, and Glad. The company operates globally with a significant presence in the United States and serves retail, commercial, and industrial customers worldwide.
Forward Fair Value verdict
UndervaluedBased on TickrTrends' weekly Forward Fair Value model, CLX is trading at more than a 25% discount to estimated fair value.
CLX currently ranks #10 of 64 Consumer Defensive stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.
- Last price
- $93.06
- Sector
- Consumer Defensive
- 12-month range
- $87.11–$126.81
Derived indicators
Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.
- Quality grade
- D
- Momentum grade
- A
- Leverage
- High
- Margin trend
- Expanding
- Revenue growth
- Modest
- RSI zone
- Oversold
- 52-week position
- The bottom quarter of its range
- DCF cross-check
- Undervalued
What our data shows for CLX
- Our model validated 17 trailing price-to-earnings windows for CLX, built from quarterly earnings records.
- Shares are trading in the lower third of their 12-month price range of $87.11–$126.81.
- The 14-day relative strength index sits at an oversold 24.
- 3 of the last 12 weekly snapshots showed positive price momentum.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for CLX
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
How Forward Fair Value works
TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.
Recent CLX news
TickrTrends' derived news-sentiment signal for CLX is currently leaning positive, computed from recent coverage.
- Two Consumer Staples, Two Dividend Strategies: Church & Dwight (CHD) and The Clorox Company (CLX) (insidermonkey.com, 2026-08-18)
TickrTrends take: The Clorox Company operates in the Consumer Defensive sector, which traditionally attracts investors seeking stable dividend income and lower volatility. Given TickrTrends' current assessment that CLX is undervalued, investors focused on valuation metrics should monitor whether the company's dividend strategy and staples market positioning narrow any gap between its current price and intrinsic value estimates. A comparison with peers like Church & Dwight may help valuation-conscious investors understand how CLX's dividend approach and operational efficiency stack up within the consumer staples space.
What people are saying
Follow the CLX conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-06 — CLX moved into undervalued territory this week as two key indicators shifted downward. The DCF cross-check band transitioned from overvalued to undervalued, while the RSI zone moved from neutral into oversold conditions. These changes suggest the stock's valuation metrics have become more favorable relative to its fundamental value.
- 2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.
Frequently asked questions
Is CLX stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), CLX is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.
What is CLX's TickrTrends verdict?
CLX's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.
How does CLX compare to other Consumer Defensive stocks?
CLX ranks #10 of 64 Consumer Defensive stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.
Is CLX overbought or oversold?
CLX's 14-day RSI is in the oversold zone on TickrTrends' latest weekly data.
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