Dollar General Corporation (DG) fair value analysis
S&P 500 · Updated 2026-10-19
DG price how computed
Forward Fair Value verdict
Fairly valuedDG is trading at within about 10% of estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $127.23
- Sector
- Consumer Defensive
- 12-month range
- $95.94–$156.24
- Market cap
- $28.1B
- From 52-week high
- -18.6%
- Shares outstanding
- 221M
- Rank in Consumer Defensive by discount to fair value
- #33 of 61
Last price is our 2026-10-19 weekly price; the chart runs through 2026-10-16.
Dollar General Corporation operates a chain of discount retail stores that sell a variety of merchandise including consumables, seasonal items, home goods, and apparel at low price points. The company operates stores across the United States and serves customers seeking affordable everyday products.
DG currently ranks #33 of 61 Consumer Defensive stocks by discount to fair value. It has screened as Fairly valued for 3 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $28.1B
- P/E (trailing)
- 17x
- Revenue (TTM)
- $43.6B
- Net margin
- 3.9%
- EPS (TTM)
- $7.44
- Gross margin
- 32.6%
- Debt / equity
- 1.68
- Revenue growth (3-yr avg)
- 5.5%
- Shares outstanding
- 221M
Derived indicators how computed
- Quality grade
- D
- Margin trend
- Expanding
- 52-week position
- The upper-middle quarter of its range
- DCF cross-check
- Undervalued
Technicals how computed
- RSI (14-day)
- 66 · neutral
- 50-day average
- $124.42
- 200-day average
- $126.36
- Moving-average state
- 50-day below 200-day (death cross state); price between the averages
Dividends how computed
- Paid, last 12 months
- $2.36 per share (4 payments)
- Yield on last price
- 1.85%
- Consecutive years of increases
- 0 (no streak on complete calendar years)
- Last ex-dividend date
- 2026-10-06
- Last payment date
- 2026-10-20
Earnings how computed
- Next earnings report
- 2026-12-03
- Last 8 quarters vs consensus
- 7 beat, 1 missed
- Quarter by quarter
- 2026-07 ▲ beat (+11.5%)
2026-04 ▲ beat (+5.8%)
2026-01 ▲ beat (+17.7%)
2025-10 ▲ beat (+37.6%)
2025-07 ▲ beat (+18.5%)
2025-04 ▲ beat (+20.3%)
2025-01 ▲ beat (+12.0%)
2024-10 ▼ miss (-5.3%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 12 buy · 18 hold · 1 sell (31 analysts)
- Consensus lean
- Hold-leaning
- Consensus price target
- $143
- Target vs last price
- +12.4%
What our data shows for DG
- Our model validated 17 trailing price-to-earnings windows for DG, built from quarterly earnings records.
- Shares are trading in the middle of their 12-month price range of $95.94–$156.24.
- The 14-day relative strength index sits at a neutral 66.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for DG
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent DG news
TickrTrends' derived news-sentiment signal for DG is currently leaning positive, computed from recent coverage.
- HSBC Upgrades Dollar General (DG) and Lifts its Target to $160 (insidermonkey.com, 2026-09-26)
TickrTrends take: HSBC's upgrade and $160 price target for Dollar General arrives at a time when TickrTrends' analysis suggests the stock remains undervalued relative to fundamentals. For investors focused on valuation, this analyst action underscores potential upside in a Consumer Defensive name that data models indicate has not yet fully reflected its intrinsic worth. The timing of this institutional endorsement may signal that market pricing has lagged behind improving operational or financial metrics that justified the revised outlook. - DG Looks 1.8% Overvalued on GF Value™ as Dividend Sustainability Remains Key (gurufocus.com, 2026-09-24)
TickrTrends take: Dollar General operates in the Consumer Defensive sector and currently trades at a valuation that TickrTrends identifies as undervalued. The GF Value metric suggests the stock appears overvalued by a small margin, which creates a tension between different valuation frameworks that investors should monitor closely. For readers focused on valuation, the sustainability of DG's dividend payments represents a critical factor that could either support or challenge the undervalued assessment, particularly if the company's cash generation becomes constrained. - Dollar General Sees Shopper Pressure Persisting, Bets on Value and Delivery Growth (finance.yahoo.com, 2026-09-16)
TickrTrends take: Dollar General's acknowledgment of ongoing shopper pressure underscores the challenging consumer environment affecting the Consumer Defensive sector, where price-sensitive shoppers are reassessing their spending patterns. Given TickrTrends' current Undervalued assessment, investors should monitor whether the company's strategic focus on value offerings and delivery expansion can drive sufficient revenue growth and margin improvement to justify a valuation rerating. The company's ability to convert its value positioning into sustained customer traffic gains will be critical to determining whether current pricing reflects the actual competitive and operational challenges ahead.
What people are saying
Follow the DG conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — TickrTrends' derived indicators for DG shifted this week, with the valuation verdict moving from Undervalued to Fairly valued. This change reflects how the stock's current price now aligns more closely with its fundamental value based on the indicators being tracked. The Consumer Defensive sector holding is now priced at levels that suggest neither significant discount nor premium to its assessed worth.
- 2026-10-10 — TickrTrends' derived indicators for DG show improvement this week, with the quality grade rising from F to D. The stock remains classified as undervalued according to current valuation metrics within the Consumer Defensive sector.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-21 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is DG stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), DG is trading at within about 10% of estimated fair value and screens as fairly valued. The exact fair value and discount are available to subscribers.
What is DG's TickrTrends verdict?
DG's current verdict is Fairly valued, refreshed with every weekly Forward Fair Value run.
How does DG compare to other Consumer Defensive stocks?
DG ranks #33 of 61 Consumer Defensive stocks in TickrTrends' coverage by discount to fair value.
Is DG overbought or oversold?
DG's 14-day RSI is in neutral territory - neither overbought nor oversold.
Does DG pay a dividend?
Yes. DG paid $2.36 per share over the last twelve months (4 payments), a 1.85% yield on TickrTrends' last price. The last ex-dividend date was 2026-10-06.
When does DG report earnings next?
DG's next earnings report is scheduled for 2026-12-03, per the published earnings calendar.
Does DG usually beat earnings estimates?
Over its last 8 reported quarters DG beat the consensus estimate 7 times and missed 1 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about DG?
Of 31 analysts covering DG, 12 rate it a buy, 18 a hold and 1 a sell - hold-leaning, with a consensus price target of $143 (+12.4% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
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