Dollar General Corporation (DG) fair value analysis

S&P 500 · Updated 2026-09-07

Dollar General Corporation operates a chain of discount retail stores that sell a variety of merchandise including consumables, seasonal items, home goods, and apparel at low price points. The company operates stores across the United States and serves customers seeking affordable everyday products.

Forward Fair Value verdict

Fairly valued

Based on TickrTrends' weekly Forward Fair Value model, DG is trading at within about 10% of estimated fair value.

DG currently ranks #44 of 64 Consumer Defensive stocks by discount to Forward Fair Value. It has screened as Fairly valued for 2 consecutive weekly runs.

Last price: $133.21
Sector: Consumer Defensive
12-month range: $98.66–$152.62

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: F
Leverage: High
Margin trend: Expanding
Revenue growth: Modest
RSI zone: Neutral
52-week position: The upper-middle quarter of its range
DCF cross-check: Undervalued

What our data shows for DG

Our model validated 17 trailing price-to-earnings windows for DG, built from quarterly earnings records.
Shares are trading in the middle of their 12-month price range of $98.66–$152.62.
The 14-day relative strength index sits at a neutral 61.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for DG
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent DG news

TickrTrends' derived news-sentiment signal for DG is currently mixed, computed from recent coverage.

Dollar General (DG) or Dollar Tree (DLTR): Which Stock Is Better? (finance.yahoo.com, 2026-09-05)
TickrTrends take: Dollar General operates in the Consumer Defensive sector and is currently assessed as fairly valued according to TickrTrends metrics. A valuation-focused reader should monitor how DG's competitive positioning against peers like Dollar Tree affects its pricing relative to its fundamentals, particularly given that discount retailers in this sector often trade on similar valuation multiples. Any divergence between DG's valuation and comparable companies could signal either opportunity or risk for investors tracking this fairly valued status.
Realty Income Is Paying More Dividends Than Ever Before and Yields 5.3%. Here's Why Its High-Yield Monthly Payout Is as Safe as It Gets. (finance.yahoo.com, 2026-09-05)
TickrTrends take: Dollar General operates in the Consumer Defensive sector, which includes stable businesses like Realty Income that generate consistent cash flows to support dividend payments. The yield environment and dividend sustainability metrics that support high-payout companies like Realty Income provide context for evaluating DG's own capital allocation strategy and ability to return cash to shareholders while maintaining growth. Given TickrTrends' Fairly valued assessment of DG, investors should monitor whether the company's cash generation and payout ratio remain aligned with sector peers that demonstrate reliable dividend coverage.

What people are saying

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TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — DG moved from the 32nd most discounted stock in the Consumer Defensive sector to the 44th position this week, indicating reduced relative valuation appeal within its peer group. The company's valuation assessment shifted from Undervalued to Fairly valued, reflecting changing market conditions or company metrics that no longer suggest a discount to sector averages.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is DG stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), DG is trading at within about 10% of estimated fair value and screens as fairly valued. The exact fair value and discount are available to subscribers.

What is DG's TickrTrends verdict?

DG's current verdict is Fairly valued, refreshed with every weekly Forward Fair Value run.

How does DG compare to other Consumer Defensive stocks?

DG ranks #44 of 64 Consumer Defensive stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is DG overbought or oversold?

DG's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Consumer Defensive fair-value coverage →

Head-to-head comparisons

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