DG vs KHC: fair value comparison
Dollar General Corporation and The Kraft Heinz Company · Updated 2026-10-19
Both currently screen as fairly valued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, DG currently sits closer to the top of our ranking by discount to fair value.
| DG | KHC | |
|---|---|---|
| Verdict | Fairly valued | Fairly valued |
| Last price | $127.23 | $22.27 |
| 12-month range | $95.94–$156.24 | $21.21–$27.62 |
| Rank by discount to fair value | #33 of 61 Consumer Defensive | #59 of 61 Consumer Defensive |
| Quality grade | D | D |
| Leverage | High | Moderate |
| Margin trend | Expanding | Contracting |
| Revenue growth | Modest | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Mixed |
| DCF cross-check | Undervalued | Undervalued |
| 52-week position | The upper-middle quarter | The bottom quarter |
Full single-stock breakdowns: DG fair value analysis · KHC fair value analysis