DG vs KR: fair value comparison
Dollar General Corporation and The Kroger Co. · Updated 2026-10-19
Both currently screen as fairly valued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, DG currently sits closer to the top of our ranking by discount to fair value. DG carries the stronger quality grade.
| DG | KR | |
|---|---|---|
| Verdict | Fairly valued | Fairly valued |
| Last price | $127.23 | $61.64 |
| 12-month range | $95.94–$156.24 | $55.53–$75.60 |
| Rank by discount to fair value | #33 of 61 Consumer Defensive | #34 of 61 Consumer Defensive |
| Quality grade | D | F |
| Leverage | High | High |
| Margin trend | Expanding | Stable |
| Revenue growth | Modest | Modest |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Undervalued | Overvalued |
| 52-week position | The upper-middle quarter | The lower-middle quarter |
Full single-stock breakdowns: DG fair value analysis · KR fair value analysis