The Kroger Co. (KR) fair value analysis
S&P 500 · Updated 2026-10-19
KR price how computed
Forward Fair Value verdict
Fairly valuedKR is trading at within about 10% of estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $61.64
- Sector
- Consumer Defensive
- 12-month range
- $55.53–$75.60
- Market cap
- $36.4B
- From 52-week high
- -18.5%
- Shares outstanding
- 591M
- Rank in Consumer Defensive by discount to fair value
- #34 of 61
Last price is our 2026-10-19 weekly price; the chart runs through 2026-10-16.
The Kroger Co. is a major grocery retailer that operates supermarkets and grocery stores across the United States. The company serves customers through multiple store banners and formats in numerous states throughout the country.
KR currently ranks #34 of 61 Consumer Defensive stocks by discount to fair value. It has screened as Fairly valued for 14 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $36.4B
- P/E (trailing)
- 12x
- Revenue (TTM)
- $149B
- Net margin
- 0.7%
- EPS (TTM)
- $5.00
- Gross margin
- 20.6%
- Debt / equity
- 4.13
- Revenue growth (3-yr avg)
- 0.7%
- Shares outstanding
- 591M
Derived indicators how computed
- Quality grade
- F
- Margin trend
- Stable
- 52-week position
- The lower-middle quarter of its range
- DCF cross-check
- Overvalued
Technicals how computed
- RSI (14-day)
- 59 · neutral
- 50-day average
- $58.83
- 200-day average
- $63.44
- Moving-average state
- 50-day below 200-day (death cross state); price between the averages
Dividends how computed
- Paid, last 12 months
- $1.44 per share (4 payments)
- Yield on last price
- 2.34%
- Consecutive years of increases
- 9
- Next ex-dividend date
- 2026-11-16
- Last payment date
- 2026-09-01
Earnings how computed
- Next earnings report
- 2026-12-03
- Last 8 quarters vs consensus
- 6 beat, 1 missed
- Quarter by quarter
- 2026-07 ▲ beat (+3.8%)
2026-04 ▼ miss (-0.6%)
2026-01 ▲ beat (+6.7%)
2025-10 ▲ beat (+1.9%)
2025-07 ▲ beat (+4.0%)
2025-04 ▲ beat (+2.1%)
2025-01 ▲ beat (+2.7%)
2024-10 ▬ met (0.0%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 12 buy · 12 hold · 0 sell (24 analysts)
- Consensus lean
- Buy-leaning
- Consensus price target
- $68.3
- Target vs last price
- +10.8%
What our data shows for KR
- Our model validated 17 trailing price-to-earnings windows for KR, built from quarterly earnings records.
- Shares are trading in the lower third of their 12-month price range of $55.53–$75.60.
- The 14-day relative strength index sits at a neutral 59.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for KR
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent KR news
TickrTrends' derived news-sentiment signal for KR is currently leaning positive, computed from recent coverage.
- The Kroger Co. (KR) Analyst/Investor Day Transcript (seekingalpha.com, 2026-10-20)
TickrTrends take: Kroger's Analyst/Investor Day represents an opportunity for management to articulate strategic priorities and long-term financial targets that inform valuation assessments. Given that TickrTrends currently marks the stock as fairly valued, investors attending or reviewing the transcript should focus on whether management guidance supports the current valuation or suggests the company may be trading at a discount or premium to intrinsic worth. For a Consumer Defensive company like Kroger, particular attention to margin trends, capital allocation plans, and competitive positioning in grocery retail would help determine if the fairly valued assessment remains appropriate or warrants revision. - Kroger (KR) Projects Adjusted EBITDA Growth in Line with Comparable Sales Gains (gurufocus.com, 2026-10-20)
TickrTrends take: Kroger's projection of adjusted EBITDA growth matching comparable sales gains suggests the company expects to maintain operational efficiency as it grows, which aligns with TickrTrends' assessment of fair valuation for a Consumer Defensive operator. Investors focused on valuation should monitor whether the company can sustain this proportional relationship between top-line growth and earnings expansion, as deviations could signal either improving margins or operational pressures that would warrant reassessment. The ability to translate sales growth directly into EBITDA growth will be critical to determining whether fair value pricing remains appropriate or shifts in either direction. - The Kroger Co. (KR) Issues Press Release Ahead of October 20 Investor Conference (gurufocus.com, 2026-10-20)
TickrTrends take: Kroger's upcoming investor conference on October 20 provides an opportunity for management to articulate strategic priorities and financial expectations to the capital markets. Given that TickrTrends currently assesses KR as fairly valued, investors attending or reviewing the conference materials should focus on whether management commentary supports sustained earnings power in the Consumer Defensive sector or signals shifts in competitive positioning. The conference represents a key moment for management to either reinforce the current valuation assessment or present information that might warrant reassessment.
More KR news
- Kroger: Undervalued While Cost Cuts Help Fuel A Turnaround (NYSE:KR) (seekingalpha.com, 2026-10-15)
- The Kroger Co (KR) Stock Up 3.9% and Still Undervalued -- GF Score: 79/100 (gurufocus.com, 2026-10-14)
- Kroger (KR) Plans Corporate Job Cuts Amid AI Shift, Focuses on Dividend Sustainability (gurufocus.com, 2026-10-13)
- Kroger (KR) Plans to Cut Over One-Third of Corporate Workforce Amid Cost-Cutting Drive (gurufocus.com, 2026-10-12)
- Kroger (KR) Combines a Low Valuation with a Growing Dividend (insidermonkey.com, 2026-10-12)
What people are saying
Follow the KR conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-21 — TickrTrends' derived indicators for KR showed two notable shifts this week. The DCF cross-check band moved from none to overvalued, while the revenue growth band shifted from declining to modest. With KR currently assessed as fairly valued, these changes suggest evolving perspectives on the company's valuation metrics and growth trajectory within the Consumer Defensive sector.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is KR stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), KR is trading at within about 10% of estimated fair value and screens as fairly valued. The exact fair value and discount are available to subscribers.
What is KR's TickrTrends verdict?
KR's current verdict is Fairly valued, refreshed with every weekly Forward Fair Value run.
How does KR compare to other Consumer Defensive stocks?
KR ranks #34 of 61 Consumer Defensive stocks in TickrTrends' coverage by discount to fair value.
Is KR overbought or oversold?
KR's 14-day RSI is in neutral territory - neither overbought nor oversold.
Does KR pay a dividend?
Yes. KR paid $1.44 per share over the last twelve months (4 payments), a 2.34% yield on TickrTrends' last price, and has raised the annual total for 9 consecutive years. The next ex-dividend date on file is 2026-11-16.
When does KR report earnings next?
KR's next earnings report is scheduled for 2026-12-03, per the published earnings calendar.
Does KR usually beat earnings estimates?
Over its last 8 reported quarters KR beat the consensus estimate 6 times and missed 1 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about KR?
Of 24 analysts covering KR, 12 rate it a buy, 12 a hold and 0 a sell - buy-leaning, with a consensus price target of $68.3 (+10.8% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
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Head-to-head comparisons
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