BF-B vs MKC: fair value comparison
Brown-Forman Corporation and McCormick & Company, Incorporated · Updated 2026-09-12
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, MKC currently sits closer to the top of our discount ranking. BF-B carries the stronger quality grade.
| BF-B | MKC | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $26.22 | $51.32 |
| 12-month range | $25.16–$29.72 | $46.58–$69.90 |
| Sector rank | #12 of 65 Consumer Defensive | #7 of 65 Consumer Defensive |
| Quality grade | B | C |
| Momentum grade | — | A |
| Leverage | Moderate | Moderate |
| Margin trend | Expanding | Stable |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Undervalued | Undervalued |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: BF-B fair value analysis · MKC fair value analysis