BF-B vs PEP: fair value comparison
Brown-Forman Corporation and PepsiCo, Inc. · Updated 2026-09-07
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, BF-B currently sits closer to the top of our discount ranking. BF-B carries the stronger quality grade.
| BF-B | PEP | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $26.73 | $137.63 |
| 12-month range | $25.16–$29.72 | $138.31–$165.80 |
| Sector rank | #14 of 64 Consumer Defensive | #17 of 64 Consumer Defensive |
| Quality grade | C | F |
| Momentum grade | — | C |
| Leverage | Moderate | High |
| Margin trend | Stable | Contracting |
| Revenue growth | Declining | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Downtrend |
| DCF cross-check | Undervalued | Overvalued |
| 52-week position | The lower-middle quarter | The bottom quarter |
Full single-stock breakdowns: BF-B fair value analysis · PEP fair value analysis