CELH vs SMPL: fair value comparison
Celsius Holdings, Inc. and The Simply Good Foods Company · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, CELH currently sits closer to the top of our ranking by discount to fair value. CELH carries the stronger quality grade.
| CELH | SMPL | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $28.19 | $11.19 |
| 12-month range | $23.77–$63.35 | $9.43–$21.40 |
| Rank by discount to fair value | #50 of 61 Consumer Defensive | #51 of 61 Consumer Defensive |
| Quality grade | A | B |
| Leverage | Low | Low |
| Margin trend | Contracting | Contracting |
| Revenue growth | High | Modest |
| RSI zone | Neutral | Overbought |
| 50/200-day trend | Downtrend | Mixed |
| DCF cross-check | Overvalued | Undervalued |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: CELH fair value analysis · SMPL fair value analysis