COLM vs YUM: fair value comparison
Columbia Sportswear Company and Yum! Brands, Inc. · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, YUM currently sits closer to the top of our ranking by discount to fair value. YUM carries the stronger quality grade.
| COLM | YUM | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $60.16 | $144.82 |
| 12-month range | $49.63–$67.79 | $135.75–$168.16 |
| Rank by discount to fair value | #39 of 85 Consumer Cyclical | #36 of 85 Consumer Cyclical |
| Quality grade | C | B |
| Leverage | Low | Low |
| Margin trend | Expanding | Stable |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Overbought |
| 50/200-day trend | Mixed | — |
| DCF cross-check | Undervalued | Overvalued |
| 52-week position | The upper-middle quarter | The lower-middle quarter |
Full single-stock breakdowns: COLM fair value analysis · YUM fair value analysis