Yum! Brands, Inc. (YUM) fair value analysis
S&P 500 · Updated 2026-09-07
Yum! Brands, Inc. is a quick-service restaurant company that operates and franchises restaurants under brands including KFC, Taco Bell, and Pizza Hut. The company operates in more than 150 countries and territories worldwide.
Forward Fair Value verdict
UndervaluedBased on TickrTrends' weekly Forward Fair Value model, YUM is trading at a 10–25% discount to estimated fair value.
YUM currently ranks #34 of 88 Consumer Cyclical stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.
- Last price
- $150.71
- Sector
- Consumer Cyclical
- 12-month range
- $138.21–$162.92
Derived indicators
Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.
- Quality grade
- B
- Leverage
- Low
- Margin trend
- Contracting
- Revenue growth
- Modest
- RSI zone
- Neutral
- 52-week position
- The upper-middle quarter of its range
- DCF cross-check
- Overvalued
What our data shows for YUM
- Our model validated 17 trailing price-to-earnings windows for YUM, built from quarterly earnings records.
- Shares are trading in the middle of their 12-month price range of $138.21–$162.92.
- The 14-day relative strength index sits at a neutral 47.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for YUM
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
How Forward Fair Value works
TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.
Recent YUM news
TickrTrends' derived news-sentiment signal for YUM is currently leaning positive, computed from recent coverage.
- YUM Looks 10.2% Undervalued on GF Value™ as Dividend Remains Attractive (gurufocus.com, 2026-09-01)
TickrTrends take: YUM is trading at a discount to its GF Value estimate, which aligns with TickrTrends' current undervalued assessment for the Consumer Cyclical operator. The dividend sustainability and current yield present factors that valuation-conscious investors monitor, particularly given the sector's sensitivity to economic cycles. Readers focused on valuation metrics should track whether the company maintains its dividend policy while operating in an economic environment that affects consumer spending patterns. - YUM Looks 9.9% Undervalued on GF Value™ Amid Dividend Strength (gurufocus.com, 2026-09-01)
TickrTrends take: YUM's valuation assessment aligns with TickrTrends' undervalued classification, suggesting the market may not be fully pricing in the company's dividend strength relative to its intrinsic value. For valuation-focused readers monitoring the Consumer Cyclical sector, the gap between current market price and GF Value™ represents a potential area where fundamental metrics and shareholder returns may merit closer examination. Observers of the company should track whether dividend sustainability and cash generation continue to support the undervaluation thesis or if market repricing occurs.
What people are saying
Follow the YUM conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-06 — YUM's momentum indicator downgraded from B to none this week, representing a weakening in price trend strength. The stock maintains an undervalued valuation verdict despite this momentum deterioration.
- 2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.
Frequently asked questions
Is YUM stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), YUM is trading at a 10–25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.
What is YUM's TickrTrends verdict?
YUM's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.
How does YUM compare to other Consumer Cyclical stocks?
YUM ranks #34 of 88 Consumer Cyclical stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.
Is YUM overbought or oversold?
YUM's 14-day RSI is in neutral territory - neither overbought nor oversold.
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