Yum! Brands, Inc. (YUM) fair value analysis
S&P 500 · Updated 2026-10-19
YUM price how computed
Forward Fair Value verdict
UndervaluedYUM is trading at a 10–25% discount to estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $144.82
- Sector
- Consumer Cyclical
- 12-month range
- $135.75–$168.16
- Market cap
- $39.5B
- From 52-week high
- -13.9%
- Shares outstanding
- 273M
- Rank in Consumer Cyclical by discount to fair value
- #36 of 85
Last price is our 2026-10-19 weekly price; the chart runs through 2026-10-16.
Yum! Brands, Inc. is a quick-service restaurant company that operates and franchises restaurants under brands including KFC, Taco Bell, and Pizza Hut. The company operates in more than 150 countries and territories worldwide.
YUM currently ranks #36 of 85 Consumer Cyclical stocks by discount to fair value. It has screened as Undervalued for 14 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $39.5B
- P/E (trailing)
- 23x
- Revenue (TTM)
- $8.72B
- Net margin
- 25.4%
- EPS (TTM)
- $6.43
- Gross margin
- 47.3%
- Debt / equity
- 0.00
- Revenue growth (3-yr avg)
- 9.0%
- Shares outstanding
- 273M
Derived indicators how computed
- Quality grade
- B
- Margin trend
- Stable
- 52-week position
- The lower-middle quarter of its range
- DCF cross-check
- Overvalued
Technicals how computed
- RSI (14-day)
- 78 · overbought
- 50-day average
- $145.39
- 200-day average
- $153.54
- Moving-average state
- 50-day below 200-day (death cross state); price below both averages
Dividends how computed
- Paid, last 12 months
- $2.96 per share (4 payments)
- Yield on last price
- 2.04%
- Consecutive years of increases
- 8
- Last ex-dividend date
- 2026-09-09
- Last payment date
- 2026-09-18
Earnings how computed
- Next earnings report
- 2026-11-03 (pre-market)
- Last 8 quarters vs consensus
- 5 beat, 3 missed
- Quarter by quarter
- 2026-06 ▲ beat (+1.9%)
2026-03 ▲ beat (+7.9%)
2025-12 ▼ miss (-1.7%)
2025-09 ▲ beat (+6.8%)
2025-06 ▼ miss (-1.4%)
2025-03 ▲ beat (+1.6%)
2024-12 ▲ beat (+0.6%)
2024-09 ▼ miss (-2.8%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 13 buy · 13 hold · 0 sell (26 analysts)
- Consensus lean
- Buy-leaning
- Consensus price target
- $171
- Target vs last price
- +18.1%
What our data shows for YUM
- Our model validated 17 trailing price-to-earnings windows for YUM, built from quarterly earnings records.
- Shares are trading in the lower third of their 12-month price range of $135.75–$168.16.
- The 14-day relative strength index sits at an overbought 78.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for YUM
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent YUM news
TickrTrends' derived news-sentiment signal for YUM is currently leaning positive, computed from recent coverage.
- KFC Partners with Coca-Cola as Exclusive Beverage Provider; Yum Brands (YUM) Dividend Outlook Supported by Strong Fundamentals (gurufocus.com, 2026-10-15)
TickrTrends take: YUM's partnership with Coca-Cola as an exclusive beverage provider strengthens operational synergies and revenue stability across its KFC chain, supporting the dividend outlook mentioned in recent reports. With TickrTrends currently assessing YUM as undervalued within the Consumer Cyclical sector, investors focused on valuation should monitor how this beverage partnership translates into margin expansion and cash flow generation over the coming quarters. The exclusivity arrangement reduces franchise complexity while potentially enhancing unit-level economics, a factor relevant to whether the current undervaluation thesis holds as fundamentals develop. - Starbucks (SBUX) vs McDonald’s (MCD) and Yum Brands (YUM): Which Restaurant Stock is a Better Buy? (insidermonkey.com, 2026-10-13)
TickrTrends take: YUM operates in the Consumer Cyclical sector, where valuation metrics become particularly important during economic uncertainty since consumer discretionary spending can fluctuate with business cycles. The comparison to both Starbucks and McDonald's positions YUM within a competitive landscape where investors should monitor relative valuation spreads among these established players. TickrTrends currently derives an undervalued verdict for YUM, suggesting that a valuation-focused reader should track whether YUM's valuation gap versus its direct competitors narrows or widens as market conditions evolve. - KFC Launches Portable Go Buckets Snack, Yum Brands (YUM) Dividend Appeal Strengthened (gurufocus.com, 2026-10-06)
TickrTrends take: KFC's introduction of portable snack offerings expands the company's addressable market beyond traditional meal occasions, potentially supporting revenue diversification that could justify stronger cash flow generation for shareholders. Given TickrTrends' undervalued assessment, investors focused on valuation should monitor whether this product innovation can translate into comparable sales growth that reinforces the dividend sustainability thesis. For a Consumer Cyclical company trading below intrinsic value, evidence of successful new product adoption would strengthen the case that current dividend levels remain well-supported by underlying business fundamentals.
More YUM news
- YUM Maintains by Guggenheim -- Price Target Lowered to $155.00 (gurufocus.com, 2026-10-06)
What people are saying
Follow the YUM conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — TickrTrends' derived indicators for YUM shifted this week as the Relative Strength Index moved from the neutral zone into overbought territory. The stock maintains an undervalued valuation verdict according to current analysis. This technical development suggests increased upward momentum in the Consumer Cyclical sector holding.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-21 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is YUM stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), YUM is trading at a 10–25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.
What is YUM's TickrTrends verdict?
YUM's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.
How does YUM compare to other Consumer Cyclical stocks?
YUM ranks #36 of 85 Consumer Cyclical stocks in TickrTrends' coverage by discount to fair value.
Is YUM overbought or oversold?
YUM's 14-day RSI is in the overbought zone on TickrTrends' latest weekly data.
Does YUM pay a dividend?
Yes. YUM paid $2.96 per share over the last twelve months (4 payments), a 2.04% yield on TickrTrends' last price, and has raised the annual total for 8 consecutive years. The last ex-dividend date was 2026-09-09.
When does YUM report earnings next?
YUM's next earnings report is scheduled for 2026-11-03 (pre-market), per the published earnings calendar.
Does YUM usually beat earnings estimates?
Over its last 8 reported quarters YUM beat the consensus estimate 5 times and missed 3 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about YUM?
Of 26 analysts covering YUM, 13 rate it a buy, 13 a hold and 0 a sell - buy-leaning, with a consensus price target of $171 (+18.1% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
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